Diploma in sales and marketing units KNEC

Diploma in sales and marketing course units (KNEC) & Diploma in sales and marketing module 1, module 2 and module 3 KNEC units codes listed here. There are various units studied in this course for each module with majority examined by KNEC at the end of academic year while others like trade projects, research methods and business plan are assessed and may forwarded to KNEC. The course code for the respective course always has an extension for each unit example (2920/301) 4 digit course code slash followed by unit number which helps in identification in the official KNEC timetable

  • COURSE DURATION: 3 academic yrs
  • MODULES: 3
  • COURSE CODE: 2902
  • COURSE CATEGORY: Business department

Diploma in sales and marketing module 1 units

  • Principles and Practice of Selling
  • Principles and Practice of Marketing
  • Economics
  • Entrepreneurship Education
  • Business Communication
  • Information and Information Technology
  • Life Skills
  • ICT Practical
  • Occupational Safety & Precautions

Diploma in sales and marketing module 2 units

  • Sales Management
  • Legal Aspects in Sales and Marketing
  • Quantitative Methods
  • Public Relations
  • Marketing Management

Diploma in sales and marketing module 3 units

  • International Marketing
  • Principles and Practice of Management
  • Financial Aspects of Marketing
  • Strategic Planning in Sales and Marketing
  • Marketing Research
  • Project
  • Marketing Planning

Benefits of studying diploma in sales and marketing

Those who study sales and marketing will gain an understanding of the buyer decision making process and what influences buyer behavior. There is career progression and the possibility of good earning potential. You don’t have to be the most experienced – you just have to have a talent for sales. After identifying the units offered for the diploma in sales and marketing course one of the main question is always the benefits which include and are not limited to;

  • Develop key management skills.
  • Employability or self employment
  • An introduction to the business world.
  • Improved Proficiency.
  • Laws and ethics of selling.
  • Preparing sales presentations.
  • Handling objections.
  • Sales techniques.
  • Negotiating and closing sales.

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